To be honest, a lot about Medium confuses me! Sometimes I write things on a whim that get picked up by the curators, but that added exposure doesn’t result in significantly higher stats. Sometimes I put weeks of effort into something that only reaches a small circle of my closest followers. Sometimes I write something silly, off-the-cuff, and it gets hundreds of views and claps, forcing me to hastily go back in and improve it out of “embarrassment” for what I put out there. I’ve given up, LOL. Just write what you want to write about, enjoy it for what it is, and try to speak from the heart. If it makes money, so much the better.