I remember thinking it was a ridiculous idea that won’t last, but it’s clearly the future. Cinema becoming a monthly running cost, like your TV package. I only wonder why they don’t offer a “family pass”, where maybe £30 per month gets you 2x adult tickets and 2x kids. Most families looking for ways to entertain their children at weekend or during holidays would snap that up. As it stands, 2x monthly passes and then 2x regular kid’s tickets is still a lot of money.